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Assignment 5
Due November 27
3-5 page report
Describe an educational health promotion
effort
Summarize the content
of the add, the effort, the web page and links.
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What behaviors are being addressed?
Describe the s–Specific behavior(s) targeted.
Is the health promotion effort
designed to e
–Encourage healthy behaviors? (Start or
maintain?). Is the health promotion designed to discourage unhealthy
behaviors? (Prevent or stop?)
•Who
is the audience?
Are they a target audiance that fall within a
specific window of vulnerability. Are
they addressing a specific group that is at risk?
•What
method of persuasion best describes the effort?
–Message learning, health belief model,
theory of planed behavior. (Describe
the overlap with one or more of these models in full, e.g., what parts of
model are being addressed)
–What might limit the effectiveness of
the persuasive message? For example,
consider some of the limitations of the persausive messages discussed in
class and whether they would be a problem here.
What changes might you
recommend to make the campaign more effective?